Turin · 11 May 2026
Home SeTV® unveils A.V.R.A.H. at the Banca Mediolanum Convention: the software debuts after the 2026 Innovation Award at the Italian Chamber of Deputies
Jacopo Mascitelli, a Stanford-trained AI engineer and CTO and co-founder of Home SeTV®, has been recognised by Fondazione Italia USA for the company's innovative work. With its new proprietary software AVRAH, Home SeTV® now prepares for the official launch at Banca Mediolanum's event at the Inalpi Arena in Turin.
The official debut of AVRAH, Home SeTV®'s new proprietary software, opens under the banner of recognised innovation. The product is being presented today and tomorrow during the two-day Banca Mediolanum event at the Inalpi Arena in Turin.
The launch comes only days after a significant institutional recognition. On 8 May, at the Italian Chamber of Deputies, Jacopo Mascitelli, CTO and co-founder of Home SeTV® and a 2025 Forbes 30 Under 30 honoree, received the 2026 Innovation Award from Fondazione Italia USA, presented as part of its programme for innovative companies.
The recognition carries particular weight because, as noted at the ceremony, the selection was not made through self-nomination but on the basis of objective criteria defined by the foundation, drawn from an analysis of thousands of Italian companies.
AVRAH was built with a clear goal: to bring a new standard of digital communication into professional work. Not simply an evolution of the video call, but an environment designed to substantively raise the perceived presence of professionals, companies, and teams, making every interaction more immersive, more authoritative, and closer.
Developed in Italy as a European answer to the non-EU professional video communication market, the software is designed to run entirely on the user's machine, without relying on cloud services or external servers outside the user's control. That design choice is becoming strategically important at a time when innovation, security, technological sustainability, and digital independence are decisive factors for the growth of companies and professional firms.
"AVRAH represents a turning point for Home SeTV®. For years we have worked to turn video communication into something more human, stronger, more memorable. Today this journey meets two important signals: on one side the recognition received for innovation, on the other the debut of our software in front of one of the largest professional networks in Italy. It is a beginning we feel as a responsibility, not only as a milestone."
Giuseppe Mascitelli · Video streaming pioneer and President of Home SeTV®
With AVRAH, Home SeTV® sets out to open a new chapter in professional communication: more immersive, more secure, more recognisably its own. A technology designed not to replace human relationships, but to restore their full weight even when they happen at a distance.
The recognition from Fondazione Italia USA and the launch at the Banca Mediolanum Convention mark two distinct but deeply connected moments: institutional confirmation of an innovative path, and the first public step of a technology built to enter the European market with a clear vision. To make digital communication not only more efficient, but at last more present.
Company profile
Home SeTV®
Home SeTV® is an Italian company developing solutions for immersive video communication, combining virtual sets, proprietary technology, and tools built for professionals, organisations, training, and remote relationships. With the AVRAH software, Home SeTV® enters a new phase of its work, focused on making digital presence more effective, secure, and recognisable.